Tuesday, March 23, 2010

When Marketing Attacks!

In a perfect world, we would be able to put our schedules out there and our student-athletes would find large crowds greeting them at every event, cheering them on to new heights.

In the real world, we depend on some clever people dedicated to getting the word out, selling positives ("so many wins!"), downplaying negatives ("what losses?"), and working very hard to promote our events, athletes, and ideals.

Yes, it's all about the marketing. Today the Big South Marketing Group gathers in Charlotte for a face-to-face talk about what's going on at the member schools of the Conference, best practices for handling certain scenarios, and how everybody can work together to grow the profiles of the member institutions and the Conference as a whole.

Everything from advertising inventory and television deals to championships, sponsor-promotion tie-ins, and social media developments will be on the list today.

Meetings, you say...boring, you say. Perhaps...to some.

In truth, the ideas that come out of sessions like this can have a big impact on how your favorite school's sports are presented--and how the Big South membership is interconnected for various sports, events, promotions, and more. Just sayin'...

Anyway, today's post is really our chance for a quick SHOUT-out to the "BSMG" folks who keep the ideas churning and the turnstiles turning--have a great session!

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